Very popular beer in Thailand

 

Ref. : 3131

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Description

Water, barley malt, rice, yeast, hops

This blond beer, with 5% alcohol, was launched with the intention of conquering the popular market. In Thai, ช้าง, chang means “elephant”, and the animal, culturally primordial in Thailand, appears on the label of the bottles. The advertising campaigns emphasize the national side of the brand, using the popular musical group Carabao and the slogan “A beer brewed by the Thais”.

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